In what year did Gallup begin focusing on strengths-based coaching?

Gallup began focusing on strengths-based coaching in 2001. This was a pivotal moment in their approach to personal and professional development, as it shifted the focus from traditional deficit-based models, which often emphasized weaknesses and areas for improvement, to a more positive framework that sought to identify and enhance individual strengths. This strengths-based philosophy has been foundational in Gallup's coaching methodology, promoting the idea that people are more successful and fulfilled when they leverage their inherent talents rather than trying to overcome their weaknesses. By grounding their coaching strategies in this approach, Gallup has helped individuals and organizations achieve greater levels of engagement, performance, and overall satisfaction. The year 2001 is significant because it marks the formalization of this methodology, influencing various programs and resources developed by Gallup since then.